Drop 01 · Rise and Shine
Up early
Hat’s out
How the drop works
One hat
A new design every month.
Only a few spots
Each drop has only a few spots. Don’t sleep on it.
Gone for good
Once the spots are gone, it’s retired. No restocks.
Questions
Yes. Joining puts you in the 7am crew. A new limited hat ships every month, starting with Drop 01. It renews every month until you cancel, and each payment is for the next month's hat. Cancel anytime online, and every hat you've paid for still ships.
Every month we release one custom hat, with only a few spots. When they’re gone, the drop closes for good and we make only what was ordered.
You pay a month ahead. Pay by the 15th and your hat ships in the third week of the following month. Your next payment is for the hat after that one, so it comes before your first hat arrives.
All hats use a standard adjustable snapback. One size fits most.
No. Once a drop’s spots are gone, that design is retired.
Golf shirts and more apparel are on the way. List members hear first.